USC CERPP: College Advising Corps


Qubit Creative’s design team worked with the Center for Enrollment Research, Policy and Practice (CERPP) at the University of Southern California’s (USC) Rossier School of Education to create a unit of marketing materials for their College Advising Corps (CAC) program. The team was charged with creating a look and feel for CAC that would align closely with the CERPP brand—which was created by Qubit in early 2019 during their website revamp initiative. While CERPP’s branding is cohesive with the higher education feel of USC Rossier School of Education, CAC was given a more contemporary look using bolder type and brighter color choices. Services included a retractable banner design, a double-sided one-page handout, and design & layout of an “Impact Report” template—which is to be continually updated by their team in Adobe inDesign. One additional digital element included Powerpoint templates for both CERPP and CAC to use in presentations. Type, color, and photography was chosen for each program, with placeholder text to allow for recurrent editing and updating.