In early 2019 In early 2019 Qubit was commissioned to design a new website for global automotive remanufacturing leader, ATC Drivetrain.
Qubit partnered with the leadership team at ATC to research and construct site content (as well as to create a press release announcing the acquisition of UK-based ATP)—while simple iconography served to categorize the information.
In lieu of generic or stock imagery, ATC called upon Qubit to capture custom photography and to produce documentary-style videos which included environmental, drone, and interview footage.
The 100+ foot ATC history timeline created by Qubit in 2018 was adapted digitally to enable site visitors to interact with and explore the collective histories of ATC and ATP.
The site—and detailed elements which comprise it—convey visual messaging which accurately depicts the pride ATC displays for their people and products, their environmentally-conscious practices, the rich history of the company, as well as their expanding global reach.