Program Logo Design
In early 2019 Qubit teamed up with the good folks at the University of Pennsylvania’s Graduate
School of Education (GSE) to develop a logo treatment for their new Responsive Math Teaching
RMT is a design-based project focused on improving mathematics education in a network of
urban elementary schools through a research-practice partnership between Penn GSE and the
School District of Philadelphia.
Penn GSE commissioned us to create a clean mark that worked within the Ivy League
institution’s strict branding guidelines, while aligning with the school system the program was
developed to support. The resulting solution features a simple rounded sans serif
which contrasts and balances the 1920’s era serif typeface that comprises the Penn GSE logo.